It’s a Facebook group that initially followed up their main Facebook profile. As of today, the group gathers twelve thousand users and serves as a separate medium and a safe space for members. Topics raised in the group not only concern menstruation but also femininity, sex, or health. Users can freely seek advice and support from experts. The group is the living proof of the importance of proactive approach and beginning the dialogue that not only serves the promotion of a product but, most importantly, speaks to the values the brand represents.